Magic Leap is a secretive startup who are developing what the CEO refers to as a "Mixed Reality" device. His objective is to create images in the real world seem realistic by using a mix of AR and VR. Using a chip with specific patterns inside it supposedly then tricks the brain into believing the images put before the user are real. Many responses seem to compare this to Microsoft's Hololens, however we've yet to see what exactly Magic Leap will bring forward physically for this project.
US software development company Niantic partnered up with Nintendo to produce a free-to-play AR game for iOS, Android and Apple Watch devices. It was announced on September 2015 that Niantic were developing an app with Nintendo and The Pokemon Company. With over 500 million downloads all over the world, Pokemon GO made it as one of the most used and profitable gaming app of 2016. It's praised points is its location-based AR gaming, physical activity and promoting local businesses.
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