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| http://happygoggles.se/ |
McDonald's participation within the Virtual Reality hype is in the form of a foldable viewer made from their limited edition Happy Meals boxes. Similar to the Google Cardboard, a virtual and augmented reality platform made by Google engineers David Coz and Damien Henry, Happy Goggles are made to hold a smartphone which is a much more affordable way to introduce VR to a large audience. The user can download the app game "Se upp i backen" ("Watch out on the slopes" in English) on their website and play using their newly forged cardboard VR viewer. These limited Happy Goggles were available in Sweden from March 5th 2016.
Whether this is McDonalds way to further popularize their company or to enhance their customers' experience with their meal, it's no surprise that a large fast food restaurant company is joining arms with the trending Virtual Reality phenomenon.
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